Kristel de Groot is the Co-Founder of Your Super, a next-gen industry leader in plant-based living, and female empowerment. The company is #25 fastest growing company on the INC 5000 list in 2021 and was created when de Groot’s partner and Co-Founder Michael Kuech was diagnosed with cancer at age 24 and together with her Orthomolecular Nutritionist Mom and Aunt she developed superfood and plant protein mixes to help boost Michael’s immunity and overall health. The direct-to-consumer business was founded in Berlin and in 2018 the headquarters were moved to Venice, California. As the Chief Marketing Officer, Kristel was recently named one of Forbes 30 Under 30, and Inc Magazine’s 30 Under 30. She has been featured in InStyle, Well +Good, Thrive Magazine, and Good Day LA. De Groot holds a BBA in finance and accounting from Valdosta State University, and an MSC in Management from Cass Business School, London. Kristel received her certification in plant based nutrition from eCornell University, graduated from INN as a plant-based health coach, has completed her 200 hour yoga teaching training, and is a former tennis pro.
